Fashion designers new, established and wannabe's here and most places The British Fashion Council have commissioned an extremely useful report focused on start up fashion business in the current climate. Aimed at the UK fashion industry but completely relevant to designers and creatives everywhere. African fashion designers, businesses and fashion students based on the continent this is for you to. Check out Commercialising Creativity - Creating a Model for Success for British Fashion Designers.
Starting with the first of 7 golden rules - we all know that creativity is the foundation but behave like a business! If you put this into the context for the industry, in the country where you live, and you are serious about what you're doing. The report offers case studies and advice about everything from recognising the importance of product development, developing your brand identity, working out a marketing and communications plan, understanding and addressing the challenges of getting your collections designed and produced, developing that all important sales and distribution strategy, understanding the importance of cash flow, funding and financing and securing specialist business partners that are right for you business. Basically things you need to think about to help get you started getting your business plans together.